Webinar: Making Your Class Amid COVID-19

For the past several weeks, COVID-19 (a.k.a. “the Coronavirus”) has been top-of-mind on college campuses throughout the nation. Numerous enrollment managers are reevaluating spring yield events in an atmosphere where groups of people congregating are temporarily unwelcome.

In our recent webinar, enrollment and marketing experts Steve Kerge, Michael McGetrick, and Western New England University’s VP for Enrollment Management and Marketing, Bryan Gross, discussed smart strategies for keeping your team and your students safe while still building your class for the year ahead.

Though the live event already occurred, you can still watch a recording of the webinar to:

• Get up to speed on how COVID-19 is impacting the admissions practices at colleges and universities
• Anticipate how your prospective families are going to react, and how you can adjust accordingly
• Determine how you should adopt and leverage remote events and presentations
• Rethink counselor travel
• Learn how to adapt a communication plan that is proactive, empathetic, and captures the spirit of your brand